THE STORY


 

 

THE TWO FRIENDS, ALBERT AND ISABELLE ESTABLISHED ALIS BACK IN 1996 IN FREETOWN, CHRISTIANIA. THE ALIS BRAND IS A COMBINATION OF THE TWO NAMES. ALIS HAS A GREAT HISTORY OF SUPPORTING THE UNDERGROUND CULTURE IN MANY WAYS. HIGHLIGHT FROM THOSE EARLY DAYS INCLUDE THE 18-DAY HIPHOP FESTIVAL “SUBKULT” BACK IN 1996, ONE OF THE TIMES MOST IMPORTANT SKATE COMPETITIONS, SCANDINAVIAN OPEN IN 2001, 2002, 2003 AND BUILDING NUMEROUS SKATEPARKS AROUND THE WORLD. THE BRAND HAS ALSO STOOD AS SPONSOR AND SUPPORTER FOR COUNTLESS INDEPENDENT EVENTS, FESTIVALS, COMPETITIONS AND MUCH MORE.
INITIALLY THE LEGENDARY ALIS BOX LOGO CAME OUT AS STICKERS, TEES AND CAPS WHICH MADE IT THE BASIS OF SPREADING THE CHRISTIANIA CULTURE AND EXPANDING A BRAND. THE LATER COLLECTIONS WERE CREATED IN CO-OPERATION WITH DIFFERENT INTERNATIONAL DESIGNERS, PHOTOGRAPHERS, MUSICIANS AND ARTISTS, SO IT BECAME MUCH MORE THAN JUST A LOGO, IT BECAME A MOVEMENT. TODAY, THE CLOTHING LINE OFFERS A WIDE RANGE OF MEN AND WOMEN STREET WEAR. IN 2017 ALIS PROUDLY PRODUCE THEIR HIGH-QUALITY CLOTHING FROM 100% ORGANIC COTTON UNDER THE BEST CONDITIONS IN PORTUGAL.