Being so much more than just a brand, “ALIS” has always been tricky to define. It's a high-quality clothing company, playground, workshop, skate community, and all around space for creative and free spirited individuals. 

ALIS established back in 1996 in the Freetown of Christiania. In 1998, ALIS and friends built a skate park they named Wonderland. This space became the greatest meeting point for all the madness and adventures, that is still going on today. 2018 marks the 20th anniversary of Wonderland, and to celebrate we chose to install a solar panel roof. ALIS has a long history of supporting the underground culture in many ways. Highlight from those early days include the 18-day hiphop festival “Subkult” back in 1996, one of the times most important skate competitions, Scandinavian open in 2001, 2002, 2003 and helped building numerous skate parks around the world.

The brand has also stood as sponsor and supporter for countless independent events, festivals, competitions and much more. Initially the legendary ALIS box logo came out as stickers, tees and caps which made it the basis of spreading the ALIS culture and expanding a brand. The later collections were created in co-operation with different international designers, photographers, musicians and artists, so it became much more than just a logo, it became a movement.